Our Story

Scent has the power to change the room, the mood, even the mind.

In 2016, we founded La Jolie Muse, a female-led brand, to make the magic of premium fragrance accessible to the world. With a love of art and a deep respect for nature, we design the little luxuries that make a space feel like you. Since the beginning, we have believed in the importance of home as sanctuary: a place to retreat and recharge. With our core commitment to non-toxic ingredients, recyclable materials, and attainability, La Jolie Muse creates guilt-free ways to make any room feel like you.

Our Mission

How do you want your space to feel? Our goal is to help you answer that question a little differently every day. La Jolie Muse home fragrances have the power to transport you to faraway places or root you to home — it’s up to you to decide where you want to go.

Our Promise

Wherever your journey takes you, we are committed to getting you there sustainably. Our candle materials are non-toxic, eco-conscious, and housed in artful, reusable vessels. We promise to provide premium fragrances, crafted by expert perfumers, without compromising quality or accessibility.

Our Design

It stems from the art of fine perfumery, the purity of clean ingredients, and a passion for infusing joy into every room. Each scent is an ode to the beauty of design, a quite harmonious blend of aesthetics and functionality that enriches daily rituals. La Jolie Muse is more than a brand; it's a celebration of a lifestyle where every scent and design enriches lives with sustainable luxury and artistic finesse.